Condition. Twist. Curl. Repeat. with MISS JESSIE’s
The Man Behind the Brand
Continuing with AimerAmour’s behind the scenes look at successful entrepreneurial endeavors, we speak with WINSTON BENONS JR. manager of events, marketing efforts and the retail store for Miss Jessie’s natural hair care products. The New York native previously worked within finance for Chemical Bank and City Group for over 15 years. Benons is also an artist of several mediums. He’s a dancer, choreographer, poet and author of short stories.
Benons has had a love for the beauty industry throughout his life. As an avid researcher and reader of health and beauty publications, he wasn’t sure how he would implement his knowledge of the field.
When Benons began working with Miss Jessie’s, it was his opportunity to utilize all the information he had acquired about hair, textures, styling, products and more.
Benons speaks to AimerAmour about his brand management responsibilities in addition to providing phenomenal advice to new entrepreneurs. His tips on branding include: establishing and understanding what your company is trying to accomplish; focusing on your company and not the competition; foster relationships with larger, more established companies which will aid in brand recognition.
Watch Benons’ interview below and learn more about the current Miss Jessie’s promotions after the jump!
Condition. Twist. Curl. Repeat. with MISS JESSIE’s
African American hair care is a $9 billion dollar industry where African Americans are primarily the consumers and not the product producers. However, a sister duo is successfully changing that paradigm and has found massive success in the field of natural hair care products. Those sister are Miko and Titi Branch, the Founders of Miss Jessie’s. Since 2004 Miss Jessie’s has been helping to revitalize the idea of naturally beautiful hair as the products help to define and enhance curly and kinky tresses which many women thought to be previously unmanageable.
The products can be purchased at their New York Salon, online, and nationally at select Target stores. From now until October 15th, Miss Jessie’s is running a great promotional campaign at Target. Purchase two Miss Jessie’s products and receive a FREE $10 Target Card! #Winning! For more information on the campaign, watch the video below and visit the website.
AimerAmour is excited to go behind the scenes of the Miss Jessie’s brand soon! Stay tuned!
